Anderson Valley Brewing Company is a staple favorite amongst craft beer aficionados in the Bay Area and beyond. This week, the venerated brewing company will offically have a change in ownership, though (thankfully) it will retain its status as a craft booze bottler.
Since ‘87, Anderson Valley – named after a geographic depression in Mendocino County – has procured such loved libations like Briney Melon Goose and Barney Flats Oatmeal Stout inside their NorCal brewery in Boonville. To date, they’ve managed to hold their craft status, defined by independent operation and fermenting ales in small batches. But a recent hand off could've put that label in jeopardy. Alas (and with a sigh of relief), wine-veteran and brewmaster Kevin McGee bought the brand, promising not to toy with the company’s signature line of beers intact, thus safeguarding the establishment's craft status.
“We didn’t buy Anderson Valley to change it,” McGee tells the Eater SF and “[hopes to] do more of what it does best.”
McGee also plans on keeping this a strictly family affair, sans the shackles of corporate greed: “I’m looking at this as something for my family, that could be multi-generational,” he said to the Chronicle. “We don’t have to be beholden to quarterly reporting pressures or private equity exit timelines.”
(Spoiler alert, though: McGee, who has been bottling beer in his garage for over a decade, plans to move his residential microbrewery practice into the larger facility and taproom at 17700 Highway 253 in Boonville. )
He, again, intends to keep the “long-proven quality and authenticity” of Anderson Valley’s selections … though the fate of their hot, IPA mustard has yet to be decided.
The Healdsburg lawyer will replace Trey White, the brewery’s current president and CEO, once the deal is finalized on December 13th.
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Image: Twitter via @MellowFellowPub
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December 09, 2019 at 08:33AM
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Beloved Anderson Valley Brewing Company To Keep 'Craft' Label Despite Upcoming Hand Over - SFist
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